When choosing jewelry for resale, one of the big dilemmas is often: stainless steel or gold plate? Both materials have their advantages, but customer habits have changed considerably in recent years.
For boutiques, concept stores or online retailers, making the right choice can have a direct impact on sales, returns and customer loyalty. At Cherie Cherie Bijoux, we work exclusively with stainless steel, and here’s why it’s becoming the material of choice for a growing number of consumers.
1. Stainless steel: a jewel that really lasts
Unlike gold plate, which can tarnish or chip over time, stainless steel does not change its appearance, even after many years. It is an ultra-resistant metal to :
Customers want jewelry they can wear all the time, without taking it off, and stainless steel is the perfect answer.
2. Unbeatable value for money
Gold plate is often associated with a higher price, but :
Conversely, stainless steel jewelry has an elegant gold look that won’t rust and is more affordable, while appearing high-end and, above all, offering a higher margin for professionals!
As a result, customers prefer to buy several pieces of stainless steel jewelry at low prices, rather than a single piece of gold plate at 2 or 3 times the price.
3. Customers want jewelry without constraints
Today, comfort and freedom of use are essential. Women want jewelry they can keep in the shower, take on vacation without fear of damaging, and don’t need to polish or clean.
With stainless steel: zero maintenance, zero stress!
4. Hypoallergenic: an essential criterion
One of the big problems with gold plate (especially at the lower end of the range) is that it can cause allergic reactions, particularly to the ears and neck.
Stainless steel is hypoallergenic, with no nickel or common allergens!
5. A fast-growing trend
Stainless steel is no longer seen as a low-end material: today, it’s synonymous with trendy, durable and affordable jewelry. On social networks, in pop-ups, with designers and on marketplaces, stainless steel is establishing itself as the favorite material for costume jewelry collections. At Cherie Cherie Bijoux, we see it every day: professionals prefer steel for its reliability, and customers for its practicality.
In a nutshell: who wins the match?
Are you a retailer? Switch to stainless steel to boost your sales!
At Cherie Cherie Bijoux, we are a wholesaler of stainless steel jewelry, based in Spain. We offer you trendy, long-lasting jewelry at prices exclusive of VAT for French professionals!
Ask for our professional catalog and discover a new way to sell jewelry.
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